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The election might still be about a year away, but for Labor, the campaign has already begun – and Kristina Keneally is picking up right where she left off.

At the last election, Keneally was one of the lead government attack spokespeople. Under Anthony Albanese, that has turned into a shadow ministry, with Keneally tasked with keeping an eye on “government waste”.

To make that easier, Labor, led by Keneally, have put that all under one umbrella, launching a new campaign and website “against the Morrison government’s record of rorts, waste and jobs for mates”.

The main message?

Scott Morrison is all about himself and doesn’t really care about you.

The ‘Not on your side’ campaign (subtle, I know) is an extension of Labor’s established ‘On your side’ election slogan – which you may have noticed included in every speech, tweet, and media release Labor has released over the last couple of months.

The campaign aims to shine a light on the last eight years of Coalition governing – including just how many jobs former Abbott ministers have received, with almost half the original Coalition ministry having moved into government appointed roles, or lobbying their former colleagues for government funds. Among them

Tony Abbott – appointed to the War Memorial Board

Warren Truss – appointed to the Australian Rail Track Corporation

Julie Bishop – member of the aid contractor, Palladium board

George Brandis – appointed UK High Commissioner

Joe Hockey – Ambassador to the US

Mitch Fifield – appointed UN ambassador

Arthur Sinodinos – appointed US ambassador at the end of Joe Hockey’s term

Christopher Pyne – former defence minister now lobbyist for defence contractors

The website also goes through the controversies which have plagued the government – and how in most cases, no one has been held responsible.

(There is still no word on when the federal integrity commission is coming – such as it is, given the model put forward by the government keeps everything secret until any court cases have ended in conviction)

Labor is also asking people to ‘report a rort’.

Labor’s campaign for the coming election has taken a leaf out of previous Coalition campaigns – particularly Tony Abbott’s – and will focus not on policy differences, but the actions of the government since 2013.


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